![]() While coding an interactive email may be intimidating, it can help deliver a memorable subscriber experience-and differentiate your emails. (Keep reading-we’ll cover this in more detail later in the post!) The results can be used as feedback in many ways, from informing your email campaigns, to influencing product strategy. With live polls, subscribers can cast their votes within an email. Interactivity can also help collect data on your subscriber preferences. This data can help inform your campaigns, from a design perspective. Click-dataīy including UTM codes to track the performance of your links, you help identify and differentiate where subscribers are actually clicking in your email. With interactive email, more clickable elements are added and as result, more data is collected. ![]() It entices more subscribers to click-through-increasing the number of visitors to your website and/or landing page. Interactivity invites audience participation. In short: subscribers want to have interactive experiences. Higher click-through ratesĭyspatch reports 60% of email recipients are likely to engage with an interactive email, and over 50% of email recipients said they want to interact with content inside their email. Interactivity allows more to happen inside an email and reduces barriers to engagement-making clickers have even higher intent.Īs such, adding interactivity to your emails can help your brand or business collect more qualified leads, and in return, help you increase the number of conversions. Here’s how adding interactive features to your emails can benefit your campaigns: ![]() That’s why it’s important to constantly improve your subscribers’ experience-and interactive email is the opportunity to do just that.Īccording to Martech Advisor, interactive email has the power to increase the rate of click-to-open by 73%. Why should you send interactive features in an email?Įmail continues to be the most effective marketing channel, with an ROI of 36:1. Interactive email elements can take on many forms, including: Getting started with interactive email marketingĪs defined by interactive email expert Mark Robbins (on Humans of Email ), email interactivity is “an action taken in an email that triggers an event, without leaving that email.”.Why should you send interactive features in an email?.Here’s how to create an interactive email, with seven interactive elements to help email developers get started. However, interactive emails don’t have to be scary. One way to do that is by adding interactivity to your email campaigns.īut as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). To create a truly memorable subscriber experience, you have to make your email stand out in the inbox.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |